Acquisition Paid Search Patents Services 
Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. I think everybody heard about this acquisition. Because GoTo.com was his idea. Overture sold for $1.6
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Yes, long before Yelp or any similar service. IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion. We talked about patents.
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