TechEmpower
JULY 31, 2023
One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. This isn’t a simple, first-cut acquisition pipeline!
SoCal CTO
OCTOBER 8, 2009
In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.
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Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 Companies like GeoCities & Tripod built tools that let you publish web pages that could be discoverable by others. After a few acquisitions they offered many of the services you think about as foundations to social networks today.
Frank Addante
MAY 20, 2007
► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Where's Jack Bauer?
Frank Addante
DECEMBER 22, 2006
► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Where's Jack Bauer?
Frank Addante
NOVEMBER 16, 2006
► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Where's Jack Bauer?
Frank Addante
SEPTEMBER 25, 2006
► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Where's Jack Bauer?
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