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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Today awe.sm

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Fireside Chat with Cameron Olthuis | VP of Search and Social Strategies at CBS Interactive

Tech Zulu Event

Cameron is responsible for SEO and social media across CBS Interactive’s properties, which include CNET, Last.fm, CBS.com, Metacritic, ZDNet, CBSSports.com, CBSNews.com, and more. He loves to surf, ski, ride motorcycles and most other adventurous activities. Want To Sponsor?

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Product Manager Entrepreneur Mark Geller

SoCal CTO

to work on an entertainment-related technology project and have stayed ever since. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology. After BITSource was successfully acquired, I moved to L.A. Details coming soon!)

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