socalTECH

JULY 12, 2010

Los Angeles-based Ace Metrix , which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. Flanagan was most recently Executive Vice President at comScore, in charge of the firm's Media Metrix division. READ MORE>>.

Palomar 133

Palomar Advertising Media Los Angeles 133

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. and also was President and CEO of ComScore Media Metrix. and Nielsen. READ MORE>>.

Palomar 113

Palomar Yahoo Advertising Resource 113

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Steve Goldman: Very little.

Advertising 100

Advertising Palomar Startup Customer 100