Advertising Application development Events Media 
socalTECH
SEPTEMBER 23, 2008
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.
socalTECH
SEPTEMBER 23, 2008
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.
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socalTECH
FEBRUARY 10, 2011
Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.
Both Sides of the Table
APRIL 10, 2010
In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Kind of obvious, huh? No, I don’t think so.
Both Sides of the Table
MAY 23, 2012
The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. There is no sector of the economy that isn’t being transformed by the online community that is now voraciously consuming media, applications, communications and buying global products.
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