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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

We got our start in sports, with a ton of mobile applications for sports fans. We naturally progressed into live events, their passionate fan base, and to the venues themselves, where we are helping fans to navigate game day or the event day experience. Once you're inside, we do a lot of things during an event or on game day.

Mobile 162
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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

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Interview with Hamilton Chan, PaperLinks

socalTECH

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233
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Interview with Sometrics, Ian Swanson

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

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Frank Addantes FounderBlog: Startup 4.0 – Wireless is the next big thing – hurry!

Frank Addante

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: How will we.

Startup 40
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It’s Morning in Venture Capital

Both Sides of the Table

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. Thank you, Aaron Sorkin! Mobility really changes everything.