socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

APRIL 15, 2012

Part of this will help you continue defining your feature-set, but it will also help you know what sort of brand you need to create and how you’ll eventually market your application to those users. The next phase in making a great app is the creation of solid User Stories. I’ll continue that in our User Story.

Marketing 84

Marketing Screening Social Network Startup 84

Both Sides of the Table

MAY 23, 2012

I can’t help feel a bit of rear-view mirror analysis in all of “VC model is broken” bears in our industry. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. Businesses are also one-click from advertising through Google and now Facebook.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347