socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: Garry Winnick had the idea a few years ago, when he saw the shift happening from traditional video to digital video. They can start on mobile online, or mobile and web, and then develop other applications for Snap TV, Roku, and scale the service as they move forward.

Content 113

Content Startup Mobile Platform 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. What's the idea behind Sometrics? Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software?

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Frank Addante

MAY 22, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Both Sides of the Table

APRIL 10, 2010

They have done this (they had the idea, too, so I’m not taking credit for egging them on). In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. No, I don’t think so. Two things : 1) when I invested in Ad.ly

Acquisition 287

Acquisition Develop Development Conference 287

Both Sides of the Table

MAY 23, 2012

A decade ago the idea of even watching video online would have been laughable. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television. THAT is disruption.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

FEBRUARY 17, 2010

And being gateways to the customer they naturally extracted their pound of flesh from mobile application developers. So Apple has encouraged application developers to set loose building apps. We now have a couple of hundred thousand applications developed. And they were slow to approve people. Or would it?

Brentwood 326

Brentwood Mobile Google Web 326