Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

APRIL 1, 2010

Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

OCTOBER 6, 2017

Previous to this, I ran a custom, mobile application development shop. Why are these colleges using you, rather than investing in their own custom applications? We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

MAY 23, 2012

Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. And the future?

Venture Capital 347

Venture Capital Capital Technical Review Startup 347