Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

OCTOBER 6, 2017

Previous to this, I ran a custom, mobile application development shop. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics. Depending on who you are, and where you are, we can deliver different advertising.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

APRIL 1, 2010

We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. That's a reality for the app developer, which is they need tools to run, promote, and track their own in-app purchases.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Berkonomics

NOVEMBER 27, 2019

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. Call it the Netflix effect. Paying for content. A buyer’s bonus.

Outsource Development 156

Outsource Development Software Review Content Netflix 156