socalTECH

SEPTEMBER 20, 2017

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok.

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Sales Santa Barbara Software Review Technical Review 124

socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Director of Agency Sales and Account Management at DoubleClick. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies.

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

socalTECH

NOVEMBER 7, 2013

Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.

Sales 171

Sales Idealab Advertising Pasadena 171

socalTECH

FEBRUARY 10, 2014

Los Angeles-based Hulu said today that it has named a new Senior Vice President of Sales. According to Hulu, it has named Peter Naylor--who was previously Executive Vice President of Ad Sales for NBC News Digital--to the position. hulu sales executive video streaming content television' READ MORE>>.

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Hulu Sales Advertising News 153

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Networking 138

Both Sides of the Table

DECEMBER 17, 2013

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. It’s too strategic. ” Whatever this issue is.

Sales 375

Sales Technical Review Organization Case Study 375

socalTECH

AUGUST 22, 2014

Sizmek , which provides digital advertising technology and services, says it has named Ray Erickson as Director of Video and Rich Media Sales, Western and South Central Regions, based in Los Angeles. Erickson has been at Sizmek serving as Director of Platform Sales, and previously served at Eyewonder and Katz Media Group.

Sales 147

Sales Advertising Los Angeles Media 147

socalTECH

AUGUST 18, 2015

Santa Monica-based GumGum , which operates an online digital advertising platform aimed at visual content, said Tuesday that it has named John Weisgerber as its new Senior Vice President of Sales. serving as Executive Director of Digital Advertising in the area of Fashion and Luxury. Weisgerber was most recently at Hearst Corp.,

Sales 100

Sales Santa Monica Advertising Content 100

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two. READ MORE>>

Advertising 100

Advertising Los Angeles Sales Marketing 100

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

JANUARY 17, 2014

Westlake Village-based ValueClick said late Thursday that it has completed its sale of its Owned & Operated Websites segment, which included Investopedia, Pricerunner, as well as other websites. Financial details of the sale have not been announced. ValueClick announced the sale of the units to IAC in December. READ MORE>>.

Westlake Village 138

Westlake Village Sales Advertising Acquisition 138

socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. The company said it has appointed Brennan Beyer as its new Vice President of Sales. Beyer joins the company from SocialVibe, where he also served as VP of Sales.

Sales 140

Sales GRP Partners Santa Monica SoCalTech 140

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 18, 2012

ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. As part of the new product, ValueClick said it has established a direct sales force in Washington, D.C. READ MORE>>.

Advertising 140

Advertising Westlake Village Product Activity 140

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

socalTECH

AUGUST 22, 2013

Los Angeles-based Wi-Fi network operator Boingo Wireless has inked a deal with a Canadian Wi-Fi network provider, to manage a Wi-Fi advertising network in Canada. Boingo reported it has a new agreement with Canadian Wi-Fi operator BOLDstreet Wireless , to manage that firm''s display and video advertising sales and services.

Sales 153

Sales Advertising Networking Los Angeles 153

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships. Others are catching up.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

Sales 213

Sales Marketing Santa Monica Media 213

socalTECH

FEBRUARY 9, 2010

Los Angeles-based Oversee.net , which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia , a developer and marketer of premium domain names. Tags: oversee namemedia domainer domain name resale sales monetization advertising afternicdls. READ MORE>>.

Oversee.net 154

Oversee.net Sales Advertising Los Angeles 154

socalTECH

MARCH 23, 2010

Santa Barbara-based RingRevenue , the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. Hudson joins the firm from AudienceScience, where he was VP of Sales and Media. READ MORE>>.

Sales 133

Sales GRP Partners Santa Barbara Advertising 133

socalTECH

MARCH 10, 2011

the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The online advertising firm said it has developed its own, proprietary ad-supported video player technology, which it is delivering to over 160 mid-tail web publishers.

Gorilla Nation 133

Gorilla Nation AtomicOnline Sales Media 133

socalTECH

OCTOBER 13, 2010

Santa Monica-based CODA Automotive , the maker of electric cars, said late Tuesday evening that its Vice President of Global Sales, Marketing and Distribution, Michael A. Jackson had previously been General Motors VP of Marketing and Advertising. Tags: coda automotive auto clean cleantech electric vehicle executive sales.

Sales 140

Sales Santa Monica Advertising Marketing 140

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. CRM companies like Salesforce.com used to refer to themselves as Sales Force Automation (SFA) companies.

Advertising 76

Advertising Sales Organization Customer 76

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

socalTECH

NOVEMBER 22, 2010

Los Angeles-based SVnetwork , which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. READ MORE>>.

Sales 153

Sales Social Media Advertising Sites 153

socalTECH

FEBRUARY 9, 2009

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas.

Advertising 100

Advertising Woodland Hills Software SaaS 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. Tags: buzznet buzzmedia executive sales. READ MORE>>.

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

SEPTEMBER 30, 2010

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. and also at PMP. READ MORE>>.

ReachLocal 154

ReachLocal Woodland Hills Sales Chief Technology Officer 154

socalTECH

FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Sanders joins the firm from About.com, and has also served at AOL, Philips, and SONY.

Sales 145

Sales Veoh Anthem Redpoint 145