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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

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Convertro Launches New Product

socalTECH

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M Tags: datapop venture capital search marketing advertising overture yahoo. in a Series A funding round, the company said this morning. READ MORE>>.

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ValueClick Sells Search123

socalTECH

Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. In explaining the sale, ValueClick said that Search123 has been "a small business" for the company and does not fit with its long-term strategy. in its 2011 fiscal year. READ MORE>>.

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Yahoo Deal With Microsoft May Hit Overture

socalTECH

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales. free weekly Infochachkie articles!

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