Both Sides of the Table

FEBRUARY 17, 2010

App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. Apple has sent out signals such as that they might like to own location-based mobile advertising.

Brentwood 326

Brentwood Mobile Google Web 326

Frank Addante

JUNE 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. if they started a business that was driven by market demand (as opposed to new/cool technology). Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JANUARY 23, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. By Frank Addante Development resources are in high demand. ► August (3) Venture Capital - What's the rush?

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc.

Startup 40

Startup Venture Capital Email CTO Hire 40