Advertising ASP Patents 
Frank Addante
AUGUST 14, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Inventing Stuff, Obviously Impossible? Hire Entrepreneurs! Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0:
Frank Addante
OCTOBER 19, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Sure, you need to take the proper precautions to protect your idea first (patents, copyrights, etc.), Zondigo, Inc.
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Frank Addante
MARCH 26, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. At L90 (Startup 3.0) , we were sued by DoubleClick on the eve of our IPO for alleged patent-infrindgement. Zondigo, Inc.
Frank Addante
JUNE 4, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc.
Frank Addante
MAY 15, 2006
Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. Patent Lawsuit 6. No, it’ Startup 2.0:
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