Both Sides of the Table

FEBRUARY 7, 2010

My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. When I first met the team in San Diego they had only been working on their software for 5 months. Another example.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0:

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Internet advertising is good.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

JULY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JULY 10, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Technical Review Software Review Advertising 40