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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Magnite Prices $350M Offering

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Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

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OpenX Debuts New Ad Quality Platform

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Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

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OpenX Touts Success At Purch

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Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. READ MORE>>.

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Trackstreet Names VP Sales

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Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information.

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MGID Debuts New Anti Ad-Blocking Product

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Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers. READ MORE>>.

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Reflections On 2018: Matt Stodder, Startup Boost LA

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Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? I continue to be intensely interested in the growing integration of AI across multiple products and industries, from simple applications on up to highly sophisticated software and services. READ MORE>>.