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Nativo Raises $20M For Native Advertising

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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.

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Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

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Nativo Snags Google Vet As VP of Product

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Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo is led by Justin Choi, and venture backed by Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, and e.ventures.

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Upfront Ventures To Canada With Latest Video Funding In Vemba

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Vemba, which is based in Toronto but has offices in Los Angeles, said it raised $5M in a Series A funding, which was led by Upfront Ventures and Bertelsmann Digital Media Investments (BDMI), along with the Enterprise Fund at the John S. and James L. Knight Foundation.

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Interview with Jennifer Sargent, HitFix

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She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

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