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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.
Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.
Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo is led by Justin Choi, and venture backed by Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, and e.ventures.
Vemba, which is based in Toronto but has offices in Los Angeles, said it raised $5M in a Series A funding, which was led by Upfront Ventures and Bertelsmann Digital Media Investments (BDMI), along with the Enterprise Fund at the John S. and James L. Knight Foundation.
She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.
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