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Nativo Raises $20M For Native Advertising

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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.

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YieldMetrics Harvests $1.7M For Ad Analytics

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Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels.

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Interview with Jennifer Sargent, HitFix

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She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns.

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