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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

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Hydra Restructures Firm In Buyout

socalTECH

Beverly Hills-based Hydra Network , an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Bradenberg, is purchasing the assets of Hydra LLC , the original owner of the ad network. Financial details of the acquisition were not disclosed.

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Hydra Executives Clash, End Up in Court

socalTECH

Beverly Hills-based Hydra LLC , an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of three of the four founding partners at the firm. which controls the company's board.

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What I Learned In 2015: Jeb Spencer, TVC Capital

socalTECH

TVC Capital has also been a big supporter of socaltech over the years. Our first investment in the new fund was a $12 million investment in Beverly Hills based MediaPlatform. It is easy to invest capital, but very, very hard to exit, so don't. What was the biggest news for you or your firm this year?

Capital 100
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Interview with Skyler Lucci, HeyTutor

socalTECH

However, being that I started a tutoring agency when I was 18, Beverly Hills Academics, I was able to understand the logistics on how to operate hyper-locally from the beginning, so HeyTutor could spend money on developing a platform where we knew exactly what we were doing. Customer acquisition costs can be as much as $200 an hour.

Startup 113
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. David Sacks, a corporate vice president at Microsoft, owns a Beverly Hills house where Quentin Tarantino filmed "Pulp Fiction.".