socalTECH

SEPTEMBER 18, 2013

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb , a new, pay-per-click automotive advertising marketplace. Autobytel said it also has the option to invest an additional, $2.5M in AutoWeb as it grows. in AutoWeb stock. in AutoWeb stock.

Invest 147

Invest Advertising Content Sites 147

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

MARCH 8, 2010

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. READ MORE>>.

CitySearch 113

CitySearch Advertising Search Engine Optimization West Hollywood 113

socalTECH

FEBRUARY 24, 2010

has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners. Yoyi Media provides targeted advertising and demographics to Chinese web sites.

Steamboat Ventures 157

Steamboat Ventures Advertising Burbank Venture Capital 157

socalTECH

MAY 30, 2019

backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising. As a part of the funding round, Kelly Perdew, Managing General Partner of Moonshots Capital, will join the board at Backtracks.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based venture capital investor Karlin Ventures is the lead investor in mobile advertising firm StrikeAd. Karlin''s investment into StrikeAd was led by TX Zhuo. capital venture advertising mobile ventures karlin strikead' StrikeAd said it also received growth debt from Kreos Capital with the funding. READ MORE>>.

Venture Capital 166

Venture Capital Invest Advertising Los Angeles 166

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

OCTOBER 21, 2010

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Poptent, led by partner Yair Landau. The firm had previously been known as XLNTads.

Funding 150

Funding SoCalTech Advertising Hollywood 150

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Assembly says it is now worth more than $1 billion following its investment last month which was led by Advent International. Financial details of the buy were not announced.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Financial terms of the investment were not disclosed. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

socalTECH

APRIL 26, 2010

Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. Steamboat's investment was led by Dan Beldy. According to FreeWheel, Steamboat led a $16.8M

Advertising 100

Advertising Steamboat Ventures Burbank Venture Capital 100

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

Santa Monica 113

Santa Monica Advertising Invest Funding 113

socalTECH

MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. Global Investment, Inc., The round had been uncovered earlier by socalTECH. The firm has now raised more than $50M in funding. READ MORE>>.

OpenX 145

OpenX SoCalTech Advertising Los Angeles 145

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

MAY 15, 2013

Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.

Media 168

Media High Tech Santa Monica Southern California 168

socalTECH

FEBRUARY 19, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Tags: rubicon project merger acquisition investment banker advertising software technology server. READ MORE>>.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

APRIL 15, 2010

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Sean Rad, founder of Ad.ly, told socalTECH that the company will be using the new funding round to scale its business, and field the impressive demand the firm has been seeing. READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

JUNE 16, 2016

Venture investment firm Greycroft Ventures , which has an office and is very active in Los Angeles, has led the investment in Performance Horizon , a San Francisco digital marketing software developer. Performance Horizon said that it raised $15.4M

Invest 100

Invest Software Development Los Angeles Activity 100

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd. Current investor White Mountain Insurance Group, Ltd. READ MORE>>.

Equity 113

Equity Advertising Software Development Los Angeles 113

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

NOVEMBER 11, 2009

socalTECH is a media sponsor of the LAVA Special Event: Meet the VCs on November 17th. The event features an interactive networking roundtable at which more than 30 venture capitalists from California, who will talk with local entrepreneurs about deal flow and the types of investments they're looking to fund.

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

JUNE 4, 2021

Dewhirst was previously co-founder of advertising technology company Amobee, and also served as President of Blis, and once was a venture investor, running Ballpark Ventures. Foxconn said it recently entered into a strategic alliance with networking products maker Fortinet, which included a $75M investment in Linksys.

Belkin 113

Belkin Advertising Los Angeles Networking 113

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. rubicon project advertising merger exchange exit technology rubi' Rubicon--which priced at $15.00 and Mayfield. and Mayfield.

Clearstone 187

Clearstone Santa Monica Advertising News 187

socalTECH

FEBRUARY 25, 2009

Los Angeles-based MarketShare Partners , a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Financial terms of the funding were not disclosed. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

SEPTEMBER 11, 2020

Los Angeles-based venture investment firm Greycroft Partners is one of the backers in a $2.25M funding round for Chartable , an online service which provides statistics for podcast downloads. Chartable's services are used by both publishers and advertisers to better understand their audience. READ MORE>>.

Funding 113

Funding Seed Funding Statistics Advertising 113

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region. Nationally, there was $13.0 READ MORE>>.

Southern California 240

Southern California El Segundo Culver City Orange County 240

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. READ MORE>>.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. The IPO will raise as much as $181M for Viant. The company has given an estimated offering range of between $19.00

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

socalTECH

APRIL 14, 2011

Los Angeles-based MarketShare , the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. A portion of the funding was uncovered by socalTECH earlier this month. Elevation Partners is the $1.9

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159