Interview with Jonathan Zweig, AppOnboard
socalTECH
MAY 23, 2017
Usually, it's someone with just curiosity about the app, and the advertisers will pay several dollars for that download, only to have the user just delete the app, without having ever played it or even gotten through a tutorial. The basic premise, is try before you buy. It's been a resounding success. He sold it to ArtistDirect for $42.5M
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