socalTECH
MARCH 6, 2014
Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 Gordon Moore, co-founder of Intel, who got his PhD in Chemistry from Caltech, then went to co-found Fairchild Semiconductor, and built Intel from an initial $2.5 billion and became Yahoo Search Marketing. Comment below!
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He sold so many that after Caltech he decided to open a retail store. He created GoTo.com (later renamed Overture) out of a frustration with search.
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Both Sides of the Table
DECEMBER 5, 2010
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). They have become a juggernaut in online advertising, pictures, video and online games. Social Networks: Past, Present & Future.
Both Sides of the Table
FEBRUARY 15, 2011
We have world-class universities like Caltech, UCLA, USC and more. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. It is the second largest city in the country with (18 million inhabitants) (vs. million in SF Bay Area ).
Both Sides of the Table
DECEMBER 5, 2010
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). billion in annual subscription revenues not including advertising or eCommerce). They have more page views than even Google.
Both Sides of the Table
FEBRUARY 7, 2011
From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. It became a theme in my keynote at Caltech on the future of social networking. We then spoke about startups.
socalTECH
FEBRUARY 7, 2012
Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising. I was really into graphic design in high school, and took several summer workshops at Caltech. How did you and Charlotte get into software?
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