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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. But I made it for a reason. We pass links and that’s powerful.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. Previous to this, I ran a custom, mobile application development shop. Depending on who you are, and where you are, we can deliver different advertising. How did you get into this?

Mobile 162
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Top 29 Startup Posts May 2010

SoCal CTO

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Tesla is not. It's a great talk. they have purchasing intent ).*.

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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.