Advertising Capital Internet Brands Media 
socalTECH
SEPTEMBER 20, 2010
El Segundo-based Internet Brands , the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. According to Internet Brands, Hellman & Friedman will pay $13.35 READ MORE>>.
Both Sides of the Table
JULY 1, 2010
Scott left the company, which eventually IPO’d and became Internet Brands. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman. Makes money by partnering with brands and marketers to publish location-triggered content.
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