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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Revenues Rise To $172M

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Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.

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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

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OpenX Raises $20M More

socalTECH

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan.

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OpenX Adds Japanese Investor

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Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

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OpenX Launches New Release

socalTECH

Pasadena-based OpenX , which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Among updates to the software, the firm said that software now provides better statistics on advertising, more streamlined install and upgrades, and a new wizard for generating advertising tags.

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OpenX Gets $20M From SAP, Others

socalTECH

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. READ MORE>>.

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