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San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

socalTECH

If it seems strange to find the inventor of Bitcoin living in the San Gabriel Valley, it''s actually not all that surprising given the area is home to one of the most prominent research universities in the United States, The California Institute of Technology ; NASA''s Jet Propulsion Laboratory ; and the original Internet incubator, Idealab.

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad.

Yahoo 145
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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Rumored: Digital Sky Technologies.

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Yahoo Deal With Microsoft May Hit Overture

socalTECH

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search.