Advertising CarsDirect Product Web 
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. The consumer product they’ve created is called TrueCar. Money to be used for hiring and additional product development. And it carries no inventory. Competitors: Gowalla.
Both Sides of the Table
FEBRUARY 15, 2011
Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That sets us up nicely for the next phase of the web. We have the actors, directors, producers, lighting specialists, writers, agents, post-production editors, etc.
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