Can You Really Build a Great Tech Firm Outside Silicon Valley?
Both Sides of the Table
FEBRUARY 15, 2011
I live in the city of Santa Monica. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. Let me use LA as an example.
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