socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

OCTOBER 24, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital.

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GRP Partners Santa Monica Conference Advertising 140

socalTECH

FEBRUARY 1, 2013

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. Gumgum recently raised $7M in a funding from New Enterprise Associates, GRP Partners, and First Round Capital. READ MORE>>.

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Sales GRP Partners Santa Monica SoCalTech 140

Tech Zulu Event

JUNE 11, 2013

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. Silicon Beach Fest takes place June 19-22, 2013 in Santa Monica. Thursday Night Fashion Party at Santa Monica Place. June 20 – 21). Social Media.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

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Ideas Advertising Google Technical Review 286