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Gravity Debuts Content Personalization API

socalTECH

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M

Content 168
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? was the “static&# web.

Ideas 286
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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. And it carries no inventory. a fbFund winner. Current round: $4.

Zag 248
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The way we use “computers&# is dramatically shifting.

Mobile 282
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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. Adrenaline Fueled Angel.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. Adrenaline Fueled Angel.