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Rubicon Signs New York Advertising Firm

socalTECH

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Tags: rubicon project news audience network merger acquisition venture capital advertising. The new funding brings Rubicon's total funding to $60M.

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Rubicon Project Names Three Execs

socalTECH

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations, and Bill McHargue as vice President of North American Sales. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Company plans to use the capital to build out sales and marketing and r&d. -a Incubated by Clearstone Ventures in 2008. Spread through word-of-mouth as the company has no sales team, all engineers. -Offers virality optimization tools and A/B testing inside Facebook. a fbFund winner. Competitors: Omniture , Webtrends.

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TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. The company hopes to prepare advertisers for varying screen sizes.

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