Advertising Companies Idealab SEM 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. So he launched a company with exclusively paid search. They were a juggernaut and Google was a small company. – the biggest Internet portals of the day.
Expert insights. Personalized for you.
284 
Let's personalize your content