Advertising Custom Development Pricing Yahoo 
Both Sides of the Table
APRIL 15, 2010
billion to Yahoo! I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. The question will be “at what price?&# And for investors, “at what valuation did they get in?&#. $10 Overture sold for $1.6
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He said it was better than the Yellow Pages because he would provide pricing transparency. Overture was sold to Yahoo! billion – not a bad result, hey?
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