Both Sides of the Table
NOVEMBER 3, 2009
and the subsequent acquisition sprees of companies like Google, Yahoo!, Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? The COGS (costs of goods sold) tells me about how big your customer acquisition costs will be. portfolios. You get the point.
Both Sides of the Table
APRIL 15, 2010
billion to Yahoo! The question will be “at what price?&# And for investors, “at what valuation did they get in?&#. $10 My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. Because GoTo.com was his idea. Overture sold for $1.6
Both Sides of the Table
MARCH 11, 2011
He said it was better than the Yellow Pages because he would provide pricing transparency. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.
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