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Yahoo Outsources Yahoo Shopping To PriceGrabber

socalTECH

Yahoo said Monday that it is dropping its outsource most of Yahoo Shopping, its comparison shopping to Los Angeles-based PriceGrabber , the firm told its developers Monday. Yahoo Shopping is a comparison shopping site which displays products and prices for different products, including consumer electronics, computer, and related items.

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Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

Pricing 273
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Ross Levinsohn leaves Yahoo

Tech Zulu Event

Ross Levinsohn the then interim CEO has today left Yahoo. Levinsohn has left Yahoo and has not revealed his next task yet. He leaves after the Yahoo board chose Marissa Mayer as new CEO by passing him again. I am proud of Yahoo. I wanted to let you know that my time at Yahoo has come to an end.

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Spreeify Launches New Mobile Ad Product

socalTECH

Spreeify said its product works with major ad servers (DoubleClick, Sizmek, OpenX, AppNexus), DSPs (Rubicon Project, Turn, RocketFuel, DataXu, TheTradeDesk) and publishers (AOL, Yahoo, Pandora, MSN), and is already being used by such customers as JustFab, Sony and Papyrus. Pricing on the new tool was not announced. READ MORE>>.

Mobile 218
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TrueCar Dealer Sales Pass 700,000 Vehicles

socalTECH

TrueCar--which offers up automotive pricing information and automotive configuration and quoting software--said the sales came from more than 5,500 dealer partners. The firm's back end software is used to power the no-hassle, automobile purchasing programs from American Express, Yahoo Autos, AAA, USAA and Consumer Reports, among others.

Truecar 174
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TrueCar Names CMO

socalTECH

Santa Monica-based TrueCar , the publisher of real-time automotive pricing information headed by Scott Painter, said yesterday afternoon that it has appointed Todd Daum as Chief Marketing Officer. Daum has also served at Overture Services/Yahoo, and also was at American Express. Automoti.com was sold to Hertz in 2009. READ MORE>>.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Startup 106