socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

Demand 157

Demand Media eHow Santa Monica 157

socalTECH

AUGUST 6, 2012

eHow Spark! Joanne Bradford: Our owned and operated network is still the largest customer of our studio system. eHow is still our largest customers, Livestrong is still an important customer. Joanne Bradford: We have three YouTube channels, Pets, eHow, and Livestrong Women. It's all about social signals.

Demand 240

Demand Media eHow Content 240

Tech Zulu Event

AUGUST 21, 2013

To immerse themselves in the culture where their potential customers are actively involved = YouTube. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. They get that no one wants to be sold to anymore.

Conference 99

Conference Hollywood eHow Content 99