socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A location based service which incorporates social and gaming elements. They raised around $350 million to try and sell cars direct over the Internet. It’s awesome. Foursquare. -A

Zag 248

Zag Truecar Venture Capital CarsDirect 248

SoCal Delicious

SEPTEMBER 19, 2012

Adam Miller transformed his company into one of the world’s leading software-as-a-service companies, specifically in the HR world. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com. Bill Gross – Idealab.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Yes, long before Yelp or any similar service. Some IdeaLab successes / brand names aside from Overture & CitySearch? That gave Google a huge cost advantage.

Competition 350

Competition Idealab Product CitySearch 350