Advertising Demand Internet Brands Invest 
Both Sides of the Table
JULY 1, 2010
Scott left the company, which eventually IPO’d and became Internet Brands. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Investing much of new cash to build presence in Android platform.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / Internet Brands. Shopping.com. The Wedding Channel. Insider Pages.
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