Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Look for value points to control.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Tome Tome is another AI startup that's been causing a stir in 2023. Calendly calendar screenshot.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Investors will demand clear channel definitions. Every startup looking for investment needs a solid partner story. Value propositions.

Funding 133

Funding Activity Customer Custom 133

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Sean Rad, founder of Ad.ly, told socalTECH that the company will be using the new funding round to scale its business, and field the impressive demand the firm has been seeing. READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

Startup Professionals Musings

JANUARY 16, 2022

When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Identify the total investment required for profitability. A very common mistake of early-stage startups is to request a small investment to get started. Yet it took almost six years to become profitable, with revenue only from advertising.

Platform 118

Platform Snapchat Startup Course 118

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

SEPTEMBER 4, 2014

Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. The difference between Pandroa and us, versus who we are, and on demand services like Spotify, Beats, or Rhapsody, is they have direct licenses. They should be much higher.

Startup 237

Startup Services Advertising Content 237

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Let us know in the comments below!).

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

SEPTEMBER 9, 2014

Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns. This emphasis on engagement is helping many businesses stand out from the onslaught of advertisements that can plague consumers daily. What Consumers and Businesses Want. junk mail?.

Advertising 69

Advertising Training Customer Custom 69

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

JULY 13, 2019

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Investors will demand clear channel definitions. Every startup looking for investment needs a solid partner story. Value propositions.

Activity 100

Activity Customer Custom Resource 100

InfoChachkie

MARCH 2, 2019

In 1952, banks refused to loan Ruth the money needed to invest in a windup, music-box piano that she was convinced would be a hit. At the time, toys were advertised to adults, under the premise that adults were the decision makers. million 2018 dollars. In 1955, the company’s net work was $500,000 ($4.6 million, inflation adjusted).

Company 100

Company Companies Sales Sample 100

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

DECEMBER 11, 2009

We Create Demand for California's Technology Companies. Middle Market Investment Banking. Advertisers. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space? Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

NOVEMBER 17, 2009

We Create Demand for California's Technology Companies. Middle Market Investment Banking. Advertisers. Tags: sponsor advertisement. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com).

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

JULY 20, 2011

She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Marketing 76

Marketing Social Media Content Media 76

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. If you have a market lead then raising capital and making investments now will help you as others enter the market. ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

OCTOBER 9, 2015

We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Look for value points to control.

Startup 98

Startup Platform Pricing Netflix 98

socalTECH

FEBRUARY 9, 2010

We Create Demand for California's Technology Companies. Middle Market Investment Banking. Advertisers. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space? Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

APRIL 17, 2019

When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Identify the total investment required for profitability. A very common mistake of early stage startups is to request a small investment to get started. Yet it took almost six years to become profitable, with revenue only from advertising.

Snapchat 74

Snapchat Startup Course Yahoo 74

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Brands are definitely investing it in the women and mom's space. We're also investing a lot in video. What is Gloss Network? Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. The second part of our app is Know It, which is a video on demand platform. They can then make money from that video-on-demand, and people can pay them to watch that content.

Help 113

Help Commerce Platform Orange County 113

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

Company 339

Company Companies Technical Review Content 339

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We can help you organize video on demand and pay-per-view offerings.

Content 189

Content Screening Mobile Customer 189

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. At the end of the day, what we do is create demand and pass that in the form of a lead to someone. Demand has done a good job of that.

Content 165

Content Demand Sites Media 165

Tech Zulu Event

JUNE 11, 2013

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. Opening Party hosted by Demand Media with KCRW at the Viceroy.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

MARCH 3, 2011

David Aronchick: When we first got started, although we had a number of connection through Fouad, I worked with my network in Los Angeles, and my network in Seattle, and we landed an angel investment split between both those Los Angeles and Seattle investors. David Aronchick: The net of our jobs is really harnessing the demand.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

APRIL 12, 2011

Derek Norton is head of Los Angeles-based Watertower Group (www.watertowergroup.com), a firm which helps companies raise funding, one of the rare companies which has a track record and good reputation helping companies with fundraising, and also runs its own investment fund. Derek Norton: It's that old adage--they invest in the entrepreneur.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

JUNE 5, 2012

Who introduced Allison to me because of my background with Crosscut, having invested in ShoeDazzle, and seeing all of the social, commerce, and apparel opportunities here arise. There's not a lot of true customer demand at any point in that process, to figure out what is on-trend and what is stylish.

Startup 182

Startup Commerce Design Media 182