Viral Marketing And Word-of-Mouth Require Investment
Startup Professionals Musings
FEBRUARY 24, 2019
People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.
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