Tech.Co

DECEMBER 29, 2023

RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Let us know in the comments below!).

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure. Being one of the first in the mom media area has helped. What is Gloss Network?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Tech Zulu Event

JUNE 11, 2013

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. Opening Party hosted by Demand Media with KCRW at the Viceroy.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

JULY 20, 2011

She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Everyone knows this.

News 173

News Entertainment Startup Bertelsmann 173

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. And second, that Curate Media will be the corporate brand and organizing unit. There's also an extremely important media aspect to the model.

Content 165

Content Demand Sites Media 165

socalTECH

JUNE 5, 2012

Who introduced Allison to me because of my background with Crosscut, having invested in ShoeDazzle, and seeing all of the social, commerce, and apparel opportunities here arise. Brian Garrett: The way I describe it, is it's a fashion, media, and commerce company. We're now working on partnership, and consumer adoption of our media.

Startup 182

Startup Commerce Design Media 182

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

OCTOBER 9, 2015

We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. Look for value points to control.

Startup 98

Startup Platform Pricing Netflix 98

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We can help you organize video on demand and pay-per-view offerings.

Content 189

Content Screening Mobile Customer 189

socalTECH

MARCH 3, 2011

David Aronchick: When we first got started, although we had a number of connection through Fouad, I worked with my network in Los Angeles, and my network in Seattle, and we landed an angel investment split between both those Los Angeles and Seattle investors. David Aronchick: The net of our jobs is really harnessing the demand.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

OCTOBER 28, 2016

Also, because of the internal dynamics of the talent pool, it effectively lead to more companies in the preponderant areas, which at the time were e-commerce, ad-tech, and disruptive media or media-related companies�such as game companies, companies that were in music, or companies related to the distribution of content.

Startup 100

Startup Entrepreneur Funding Incubator 100

socalTECH

APRIL 12, 2011

Derek Norton is head of Los Angeles-based Watertower Group (www.watertowergroup.com), a firm which helps companies raise funding, one of the rare companies which has a track record and good reputation helping companies with fundraising, and also runs its own investment fund. Derek Norton: It's that old adage--they invest in the entrepreneur.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

Startup Professionals Musings

FEBRUARY 5, 2018

As a result of social media and mobile platforms, consumers have created a sharing economy – sharing their opinions, and speaking out to companies as well as their peers, rather than listening to brand advertising. Brands are speaking through rather than to consumers. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Tech Zulu Event

SEPTEMBER 20, 2010

This Panel is filled with investing super stars who will be going over must have content for all the startups and entrepreneurs out there. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. The Startups.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

InfoChachkie

MARCH 2, 2010

We pooled our resources and each invested $50 into the adVenture, which we named Capital Cards, due to our proximity to Washington, DC. During the early 1980’s, the popular press discovered baseball card collecting and began to publish articles touting sports memorabilia as a great “investment”. free weekly Infochachkie articles!

Pricing 138

Pricing Advertising Marketing Startup 138

Both Sides of the Table

JULY 1, 2010

A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1. Investing much of new cash to build presence in Android platform. Current round: $11mm Series-B led by Accel.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

SEPTEMBER 24, 2010

We would like give a huge thank you to Social Media Week and the supportive startup community here in Los Angeles. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Moderator: Giang Biscan , PhD., The Startups.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

JANUARY 26, 2016

Top media giants Facebook and Alphabet are determined to grow this number with the introduction of various airborne devices designed to bring internet to the far corners of the globe to boost their revenues. For the VPN industry specifically, we will see a lot of new providers as the barrier to entry is extremely low, and demand is high.

Commerce 40

Commerce Mobile Technical Review Google 40

Tech Zulu Event

SEPTEMBER 19, 2012

Njoku in April this year closed an $8m funding investment round from Tiger Global and another $2m from a Swedish firm, Kinnevik and still he says more is yet to come. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. What’s the business model? Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

Startup Professionals Musings

JUNE 2, 2011

Print advertising is expensive, but social media is free. Starting small and nimble allows you to adjust and be flexible as you gain experience instead of being tied to a large concept by heavy investment in upfront costs. As your services gain demand, your time becomes more valuable and you can charge more.

Startup 92

Startup Capital Blogging Ideas 92

SoCal Delicious

SEPTEMBER 19, 2012

Tech startup accelerators dot the landscape, feeding investments into the waiting arms of the nation’s most intelligent and driven entrepreneurs. is a good monthly investment? Richard Rosenblatt – Demand Media. You might know Demand Media better as the people behind Cracked, DailyPuppy, and GolfLink.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). Efficiency?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 12, 2014

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. So What is This Underbelly of Which You Speak? So, yes, you can buy a best seller. What about mobile?

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

JANUARY 12, 2010

Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives in the entertainment and communications industries. Through Demand Media, Richard is redefining the next generation of new media companies. .

Twiistup 40

Twiistup Riot Games UCLA Media 40

Tech Zulu Event

AUGUST 13, 2010

SXSWi is five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization Advertising, ecommerce, monetization. . jim spencer, media convergence group.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer. So what does this have to do with OPEC?

Hulu 292

Hulu Technical Review Content Advertising 292

Frank Addante

JUNE 19, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40