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Fullscreen Media Shuts Down Video On Demand Service

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Los Angeles-based Fullscreen Media says it is shutting down its video on demand service , and instead putting its resources into its other efforts, after a two year run. The service will be shut down in January of 2018. READ MORE>>.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Demand Media Launches Channel With Arizona Republic

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Santa Monica-based Demand Media announced today that it is powering a new Travel Channel for newspaper the Arizona Republic. According to Demand, it is launching the new brand on AZCentral.com , the online site for the Arizona Republic. Financial details of the win were not disclosed. READ MORE>>.

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Demand Media Selects NYSE For IPO

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Los Angeles-based Demand Media , the online content publishing empire of Richard Rosenblatt, has updated its S-1 filing with the SEC, saying that it has applied to list its IPO on the New York Stock Exchange, under the symbol "DMD". Demand Media filed for an IPO in August, saying it hoped to raised up to $125M in the offering.

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Demand Media Files For IPO

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Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Demand Media Invests In CoveritLive

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Santa Monica-based Demand Media , the social media firm headed by former MySpace Chairman Richard Rosenblatt, said this morning that it has made a minority investment in Toronto-based CoveritLive. Amount of the investment and other financial terms of the deal were not disclosed. READ MORE>>.

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