This Week in VC – Scott Painter, CEO of Zag & TrueCar
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.
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