socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. The client demand we are seeing as we have married our analytics with Jovian's engineering is staggering. Advertisers are known for their creative focus, not focus on analytics.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. It’s awesome. The deals we quickly went through are: 1.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. According to emarketer.com , Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

JANUARY 25, 2016

It must be written down, with measurable team objectives, validated by metrics and compared against competition. Customer-centric founders have found that interactive coaching and mentoring by experienced peers is more effective and positive in keeping everyone up to speed on trends, competition, customer demands and technology.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

FEBRUARY 22, 2011

Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. They demand real measurements that help them run the business. Metrics must help answer questions such as: Should you increase spending to build new and innovative products?

Startup 93

Startup Organization Customer Custom 93

Startup Professionals Musings

MAY 1, 2012

Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. They demand real measurements that help them run the business. Metrics must help answer questions such as: Should you increase spending to build new and innovative products?

Customer 89

Customer Custom Organization Summary 89

Startup Professionals Musings

JUNE 21, 2013

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

FEBRUARY 17, 2010

Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. They demand real measurements that help them run the business. Metrics must help answer questions such as: Should you increase spending to build new and innovative products?

Organization 89

Organization Customer Custom Summary 89

InfoChachkie

MARCH 2, 2010

Many collectors, whose primary goal was to complete their collections, were content to have an Excellent or even a Very Good card, which ensured broader demand for lesser grade cards. The advent of investors and grading services drove up the demand for near-perfect cards while suppressing the value of all other cards.

Pricing 138

Pricing Advertising Marketing Startup 138

Both Sides of the Table

DECEMBER 27, 2011

So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of They hired a biz dev team to work on deals where their product could be embedded in other people’s products as a way to increase customer demand.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

NOVEMBER 14, 2017

and we were met with weak demand, slow growth and high costs. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. We spent a few hundred thousand dollars opening up operations in Chicago and Washington D.C.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. Will a third-party pay (advertisers, data companies)? Then you need to understand the economic benefit to the user. It it just more time that they save? Efficiency? Will they save hard dollars? How will you charge? Will the user pay?

Startup 150

Startup Marketing Study SEO 150