Advertising Demand Metrics Pricing 
Startup Professionals Musings
SEPTEMBER 22, 2023
It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”
Startup Professionals Musings
JANUARY 8, 2021
It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”
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Startup Professionals Musings
MAY 1, 2019
With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Control costs and adjust prices to maintain your margin. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns.
Startup Professionals Musings
AUGUST 7, 2020
In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Cote, former Chairman and CEO of Honeywell.
Both Sides of the Table
NOVEMBER 14, 2017
In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition. and we were met with weak demand, slow growth and high costs.
Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” I also try to understand things like how you’re pricing your product, how your competitors price and what your pricing expectations will be in the future.
Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. It’s awesome. The deals we quickly went through are: 1. Foursquare.
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