socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

Both Sides of the Table

JUNE 12, 2010

Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. Revenue model: % of total ad or data buy purchased through platform. RockYou (US) was founded in Redwood City in November 2005 by Lance Tokuda and Jia Shen.

Venture Capital 217

Venture Capital Capital Metrics Competition 217