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UberMedia Recasts Itself In Mobile Advertising

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UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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UberMedia Launches iOS Advertising Tool

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UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

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UberMedia Raises $8M More

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Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. UberMedia--which is led by Idealab''s Bill Gross--currently offers up mobile advertising technology which uses social signals and location infromation to optimize ad campaigns.

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UberMedia Names Chief Revenue Officer

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Pasadena-baesd UberMedia , the Idealab-backed developer of mobile Twitter applications and mobile advertising technology, said today that it has named Michael Hayes as its new Chief Revenue and Marketing Officer. Hayes is an online advertising vet, having most recently been at agency Initiative. READ MORE>>.

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UberMedia Snags Yahoo Exec

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Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. UberMedia is led by Idealab''s Bill Gross. READ MORE>>.

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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

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Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

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UberMedia Links Echofon With Buffer

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Pasadena-based mobile application and advertising developer Ubermedia said today that it has integrated social sharing tool Buffer with its latest version of its Twitter client software, Echofon. UberMedia is backed by Idealab. Buffer develops social sharing applications and tools. READ MORE>>.

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