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Why Online Video Just Took One More Big Step to Legitimacy

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This followed an investment late last year by Time Warner in the company in a round totaling $36 million , led by Rachel Lam , head of their investment group. This is classic “Innovator’s Dilemma” market conditions. The industry finally has one of their own at the helm of the largest YouTube network.

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How Online Video Companies Can Increase Margin and Build Better Businesses

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The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

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