Making Money on YouTube | Audience First, Cash Second
Tech Zulu Event
AUGUST 21, 2013
Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. For Orabrush, it all started with an eHow video about “How to Tell if You Have Bad Breath”. You can read more about the Orabrush case study here.
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