socalTECH

JULY 26, 2010

A study released Friday by the Center for the Digital Future, at the USC Annenberg School of Communications, finds that zero percent of Twitter users polled in the study would pay for Twitter. The findings came as part of the Center's 2010 Digital Future Project, a long term study of Internet users and non-users.

Study 170

Study Services USC Blogging 170

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

Xconomy

JULY 6, 2016

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

Study 59

Study PMI San Diego Sample 59

socalTECH

FEBRUARY 10, 2015

Los Angeles-based Rubicon Project has run another of its online advertising surveys, ahead of Valentine''s Day, and says that it has found that 89% of purchases for the holiday are "last minute"--in the week before the holiday, and 38 percent of people wait until the last 24 hours before purchasing a Valentine Day''s gift. READ MORE>>.

Advertising 100

Advertising Study Los Angeles Tool 100

Startup Professionals Musings

DECEMBER 3, 2021

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect.

Education 145

Education El Segundo Media Study 145

socalTECH

MARCH 18, 2014

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. Dr. Misra will work in an advisory role to the company.

UCLA 178

UCLA Research Santa Monica Study 178

SoCal Tech Calendar

NOVEMBER 9, 2012

Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media. See [link] (more)

LAVA 100

LAVA Mobile Media Case Study 100

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. Vantage Media said its new marketplace helps schools to reach prospective students, segmented by geography and area of study interest.

Education 100

Education El Segundo Media Product 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising. They’re not.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

MAY 26, 2023

You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

InfoChachkie

APRIL 30, 2012

In one study, 56% of the subjects were twice as likely to complete a survey sent by someone with a name similar to their own, versus 30% of the subjects in the control group. In one study of Canadian federal elections, researchers noted that attractive politicians received two and a half times as many votes as their less attractive opponents.

Study 243

Study Advertising Research Customer 243

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

FEBRUARY 20, 2019

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

DECEMBER 29, 2021

For example, when Children's Place was looking for brand awareness for their solution, Kidpik, they found the best way to reach the target audience of young girls was by enlisting a small army of pintsize social-media stars, rather than conventional advertising. Case studies, supporting videos, and giveaways still work well in this regard.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Norton, Ph.D.,

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

OCTOBER 22, 2021

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Even more valuable are success case studies and testimonials. Define a business that is scalable.

Technical Review 124

Technical Review Case Study Software Review Startup 124

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

Startup Professionals Musings

DECEMBER 19, 2022

Based on a classic study by the Wharton School of Business , in a survey of 11,000 MBA graduates over many years, those running their own businesses ranked themselves happier than all other professions, regardless of how much money they made. Advertising, pricing and support practices may show questionable integrity.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

SoCal Delicious

MARCH 10, 2010

A new study of the financial outcomes for Southern California venture-backed companies in the IT sector finds that approximately $48 billion in value has been created by those companies over the period 1995-2009. Funk then focused the analysis on the 731 documented exits for the period 1995-2009.

Southern California 29

Southern California Study Venture Capital Redpoint 29

socalTECH

MAY 11, 2011

I studied cognitive science, the study of the brain, as an undergraduate. An example of that is we have built in daily tips, which we have put together after going through 17,000 medical studies on what to do to reduce early memory loss. How did you end up starting the site? Was it diffcult to translate the science into games?

Study 252

Study Startup Design Tips 252

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Norton, Ph.D.,

Social Media 131

Social Media Startup Tool Google 131

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

AUGUST 20, 2013

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations. Follow-up for customer satisfaction.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

socalTECH

FEBRUARY 23, 2009

They have lost lots of advertising and subscription revenue, because you can get news online, and it's free. But, only about 30 percent of their pages are monetized, which they sell at a very low CPM to advertising networks. How has the economy affected advertising placements on your network?

News 124

News Advertising Press Sites 124

Startup Professionals Musings

FEBRUARY 18, 2017

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

socalTECH

JUNE 13, 2012

The new site and research is garnered from Break Media's various male-focused websites, as well as third party studies, and more. Break said the new site is designed as a new tool for brand marketers, to help them gain "actionable intelligence" about the male demographic.

Sites 160

Sites Media Study Research 160

Tech Zulu Event

MARCH 16, 2013

Buchman understands that many people dismiss social as having value for B2B, but the studies she has read support that the majority of research being done for these business decisions is happening online and in social media platforms. 3. How to promote your advertising or public relations agency to potential clients using social media.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

MARCH 27, 2020

Based on a classic study by the Wharton School of Business , in a survey of 11,000 MBA graduates over many years, those running their own businesses ranked themselves happier than all other professions, regardless of how much money they made. Advertising, pricing and support practices may show questionable integrity.

Entrepreneur 126

Entrepreneur Organization Customer Custom 126

Startup Professionals Musings

JULY 22, 2012

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations. Follow-up for customer satisfaction.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”

Sales 375

Sales Technical Review Organization Case Study 375

Tech Zulu Event

APRIL 12, 2013

Shareoholic which studied over 200,000 publishers, most of which are its subscribers, found that Pinterest’s referral was topping Bing, StumbleUpon and Twitter. According to Shareaholic, an online sharing service, data released July last year show Pinterest is beating Twitter, StumbleUpon, Bing, and Google in referral traffic.

Sales 101

Sales Technical Review Marketing Technology 101

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. One of the companies there I was working with was CollegeHumor. Recently, USC's film school started a comedic content major.

Content 230

Content News Startup Research 230

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Frank Addante

JULY 26, 2013

We’re really concentrating hard on Connect this quarter, in advance of the busy holiday advertising season. Keep your eyes open for much more from us in the coming weeks and months, and feel free to drop us a line letting us know what you think we can be doing to streamline the automation of direct orders for your business.

Case Study 65

Case Study Guide Study Advertising 65